Playa Society Booth | WNBA Live 2024

Highway 85 Productions fabricated a custom retail activation for Playa Society at WNBA Live 2024, creating an energetic shop environment that celebrated women’s basketball and sports culture. The booth featured bold illustrated wall graphics, illuminated Playa Society signage, apparel displays, custom counters, and a clean retail layout built for high guest traffic. Designed to feel vibrant, community-driven, and easy to shop, the space gave fans a memorable brand experience while showcasing Playa Society’s merchandise in a standout setting.